The Blue Cross and Blue Shield Association, a national network of independent Blue Plans, has honored Blue Cross and Blue Shield of Louisiana with a Brand Excellence Award for retaining the highest percentage of members year-to-year among similar plans.


The Blue Cross and Blue Shield Association, a national network of independent Blue Plans, has honored Blue Cross and Blue Shield of Louisiana with a Brand Excellence Award for retaining the highest percentage of members year-to-year among similar plans.
 
“We are delighted to receive this honor,” said Mike Reitz, President and CEO of Blue Cross and Blue Shield of Louisiana. “It underscores how strongly we feel about our members and how positively they are responding to our efforts to make quality, affordable care available to every Louisianian.”
 
Reitz added, “Our members stay with us because we are Louisiana – we were born here in 1934, and we’ve been member-owned and member-operated for 77 years. Our members know that we’re deeply committed to the health and wellbeing of this state.”
 
Brand Excellence Awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield brand. Awards are given to those Blue Plans that excel in attracting new customers, building loyalty with existing customers, expanding the brand into additional lines of products or services, and provider satisfaction.
 
About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana (BCBSLA) is the oldest and largest Louisiana-based health insurance company. BCBSLA is a not-for-profit, fully taxed mutual insurer, owned by policyholders and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.
 
The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.3 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,800 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.
 
Learn more on the company’s website at www.bcbsla.com or on Facebook at www.facebook.com/bluecrossla. Follow Blue Cross on Twitter at www.twitter.com/BCBSLA and CEO Mike Reitz at www.twitter.com/MikeReitzCEO.