At the Dec. 1 meeting of the Ascension Parish Council, Parish President Kenny Matassa announced that a new music festival would be held at the Lamar-Dixon Expo Center in fall 2017. 

“When I took office, one of my priorities was to modernize Lamar-Dixon’s brand, and bring it in a new direction,” Matassa said. “The announcement of this show, plus the 2017 calendar, shows that we are succeeding in that mission.” 

Matassa introduced Kyle Rogers, General Manager of Lamar-Dixon, who briefed the council on his plans for the facility. Rogers noted that in 2015, Lamar-Dixon hosted 207 events. In 2016, the number rose to 308 events at the facility, despite the loss of the entire month of September when Lamar-Dixon served as an emergency relief center after the catastrophic August flood. 

Rogers noted that when he was first hired, he had promised the Council he would bring a strong, diverse calendar to Lamar-Dixon, and that he’d have something for everyone. 

Rogers then introduced Mark Miller, CEO of Pi Entertainment, which produces music festivals and halftime shows. Miller informed that council that his organization was working with Lamar-Dixon to bring a huge music festival to Ascension from Sept. 29 to Oct. 1, 2017. 

“I walked the festival grounds with my two partners,” Miller said. “Our jaws dropped to the ground. None of us knew that a world-class, class-A facility existed here!”  

Miller said that his group plans on producing multiple festivals over the next five years, and would launch next year with a multi-stage event that would feature country rock, American music, Blue Grass, Southern rock, a very broad spectrum of music.

“This area needs a win, and we’re hoping to deliver that for you,” he said.