In support of Childhood Cancer Awareness Month, every touchdown scored by participating high schools between Sept. 14-30 will directly benefit St. Jude Children's Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Pledge It, the nation’s leading performance-based crowdfunding platform and MaxPreps, the online high school sports leader and a CBS Sports Digital property, are joining forces to launch the 2nd annual Touchdowns Against Cancer program, the first-of-its-kind national high-school football initiative aimed to unify teams across the country for a common cause: defeating childhood cancer.

Last year, nearly 200 high schools from across the country raised over $100,000 for St. Jude Children’s Research Hospital.

In support of Childhood Cancer Awareness Month, every touchdown scored by participating high schools between Sept. 14-30 will directly benefit St. Jude Children’s Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

High-school teams nationwide will launch Pledge It campaigns enabling their fans to pledge a donation for every touchdown scored. Varsity high school football coaches can enroll their team on touchdownsagainstcancer.com. Fans of high-school football everywhere are encouraged to recruit their coaches to participate.

Ascension Catholic will be one of nine Louisiana high-school teams that will be participating in the Pledge It program this year. The other schools that will take part are: Airline, Alexandria, Arcadia, Ascension Episcopal, Dunham, Houma Christian, John Curtis Christian and Lutcher.

Funds raised through this campaign will benefit the lifesaving mission of St. Jude: finding cures and saving children.

“We witnessed so many special moments last year with high-school student-athletes and their communities pledging their performance on Friday nights to support children and their families fighting childhood cancer. Together, we raised over $100,000 for St. Jude, and we’re excited about the overwhelming response to join this year’s Touchdowns Against Cancer program,” said Scott Shirley, Founder & CEO of Pledge It. “Together with MaxPreps, we can create opportunities for teams to make a positive impact and empower them to help St. Jude defeat childhood cancer.”

“MaxPreps supports the role high-school sports play in unifying local communities and teaching teens important life lessons through sports,” said Andy Beal, Founder and President of MaxPreps. “Every team has a player, parent, coach or classmate affected by cancer, and we are proud to partner with Pledge It and St. Jude Children’s Research Hospital to bring high school football teams and fans together, nationwide, to fight childhood cancer.”

“St. Jude is deeply appreciative of the incredibly compassionate varsity high-school football teams, coaches and fans across the country who have set the standard for generosity by joining together each year for a common purpose: to help St. Jude find cures and save the lives of kids who are facing childhood cancer and other life-threatening diseases. We cannot thank them enough for their tremendous commitment to our mission,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital.