Local Curves Clubs Waive Joining Fee for New Members During Breast Cancer Awareness Month This October

Allison B. Hudson

October is Breast Cancer Awareness Month, and Curves continues to work to raise

awareness in women about the life-saving importance of risk management,

early detection and treatment.  Throughout the month, Curves fitness clubs

in the local community, including those listed below, are waiving the

joining fee for new members who show proof of a mammogram within the past

year or make a $25 donation to breast cancer research.

Curves of Prairieville,  located at 17535 Airline Highway, Ste. J,  at

225-673-1773

Curves of Plaquemine,  located at 58928 Belleview Dr.,  at 225-687-2878

Curves of Donaldsonville,  located at 3447 La. Hwy. 1 South,  at

225-473-3500

According to statistics from the American Cancer Society (ACS), nearly

230,480 women will be diagnosed with invasive breast cancer in 2011, and

another 57,650 will be diagnosed with carcinoma in situ (CIS), a

non-invasive, early form of breast cancer. Breast cancer remains a leading

cause of cancer death in women, second only to lung cancer. More than

39,500 women will die from the disease in 2011. One woman in every eight

will be diagnosed with invasive breast cancer in her lifetime.

In recognition of Breast Cancer Awareness Month, each participating Curves

center will focus on three important goals in supporting this annual

campaign:

1. Helping women learn the facts about breast cancer and the importance of

early detection.

2. Encouraging women to work out three times a week to help reduce their

risk of developing breast cancer.

3. Participating in fund-raising efforts to support the research and

outreach efforts of the ACS.

Since only about 5-10 percent of breast cancers are hereditary, prevention

can play a key role in a woman's risk management strategy. The ACS

recommends making lifestyle choices such as eating right, getting regular

exercise and maintaining a healthy weight to help a woman significantly

reduce her risk of developing breast cancer.

"Curves mission has always been to strengthen women," said Curves Founder

Diane Heavin. "Typically, women are caregivers, but when it comes to

breast cancer, women need to understand how important it is to take care

of themselves.  Scheduling an annual doctor visit, performing a monthly

breast self exam, eating a nutritious diet and making time for regular

exercise are all things that a woman can do to stay strong and help reduce

her chances of developing this devastating disease.”

Early detection is the next line of defense, since about 93 percent of

women whose breast cancer is caught in its earliest stages will be healthy

and disease-free five years after their diagnosis and treatment.

Guidelines from the ACS encourage women age 40 and older to have a

Clinical Breast Exam (CBE) performed by a health professional once a year,

along with a mammogram. Women in their 20s and 30s should have a CBE at

least every three years.

"The good news is that the ACS says that death rates from breast cancer

have been declining since about 1990, with larger decreases in women

younger than 50," said Heavin. "Everyone at our local Curves fitness clubs

are proud of the role we play in helping to educate women about breast

cancer risk factors and the importance of maintaining a healthy weight,

exercising regularly and making their own health a priority. Our goal is

to see breast cancer statistics continue to reflect the positive impact

that education and awareness can have."

For more information about activities in support of Breast Cancer

Awareness Month and to learn how to exercise good breast health, please

visit www.curves.com.