Staff reports

Verizon Wireless is pleased to announce that Krista Bourne has been named president - Houston/Gulf Coast Region.  She replaces Kay Henze, who was recently named vice president - Marketing for the Northeast Area.

In this role, Bourne leads more than 2,500 employees and is responsible for directing sales, marketing, operations and financial performance across an area stretching from southeastern Texas along the Gulf Coast to the Florida Panhandle. The Houston/Gulf Coast region is headquartered in Houston, TX which is part of the company’s South Area.

Krista has 12 years of technology industry experience with Verizon Wireless, including extensive experience in the Customer Service and Retail Sales channels.  She most recently served as director - Retail Sales for the Northeast Area’s Upstate New York Region, where she was responsible for strategic and revenue growth.  Prior to that, she served as manager - Care Operations in the Northeast Area.  She went on to serve as director - Customer Service for the Northeast, and then the South Area, before returning to the Northeast as director - Retail Sales.

“Krista brings a wealth of customer service and sales experience to the Houston/Gulf Coast Region,” said Roger Tang, president - South Area.  “We’re excited to have her in Houston to help build our continued success in the region.”

Bourne added, “Growing up through the company has given me a unique perspective and understanding of how great customer service and increased sales go hand in hand.  I’m excited to serve the Houston/Gulf Coast region, become involved in the city and support the company’s initiatives.”