Southern announces increase in average home attendance for football

Staff Writer
Donaldsonville Chief

BATON ROUGE - Southern University football finished the 2012 season ranked No. 9 in the Football Championship Subdivision in average home attendance and No. 1 in the Southwestern Athletic Conference, the university announced Wednesday. 

In 2012, Southern posted an average home attendance of 16,602 with only four home contest at the 25,500-seat A.W. Mumford Stadium. The Jaguars also played in the No. 2 (vs. Grambling), No. 4 (vs. Florida A&M) and No. 21 (vs. Texas Southern) overall highest attended single games in 2012.

"This year's significant increase in home attendance and uptick in Bayou Classic attendance was the result of a multifaceted marketing and social media campaign and robust community outreach combining with an improved on-the-field product," said Dr. William Broussard, Southern athletics director. "We were able to host 750 area youth and over 1000 prospective high school students through various initiatives and do much more through discounted/group sales." 

As a result, Southern football produced a 28 percent increase year-over-year.

Southern, by virtue of the Bayou Classic, also finished 2012 ranked No. 4 in total home accumulated attendance at 112,389. 

Attendance figures for all FCS member institutions can be found at